//The LIFE and TIMES of RDQLUS
The RDQLUS “Brand Box” idea is a starter kit of sorts—some crucial ideation to get you started the right way, with a brand story and identity to move forward with. Everyone’s full scope of needs are different, but a basic set of things will get you pushed out from port in the right direction can set you apart from the glut of entrepreneurs starting businesses in the coming months.
If you’re like me, you do a lot of things with your tablets, including—ironically—handwritten notes and sketches. I love the utility of digital paper with my iPad Pro, but I miss writing out my daily operations so that I can get a look at it all at once. Then I thought, “ I can have the best of both worlds!”
Launch day! You’ve seen the teasers and previews, and now the time has finally come to cop your limited-edition kicks. This collaboration has been painstakingly created and curated by RDQLUS to tell a story of the wonders of wanderlust. You are a Citizen of the Globe… act the part. Direct links to the exclusive shop after the jump…
Months of creative planning and storytelling culminates in the launch of the RDQLUS “CODES” capsule collection, in collaboration with Cultivator & Nike. Three stories of travel, wanderlust and self-exploration, told through three pairs of kicks and corresponding t-shirts. The launch event will go off at 3p, 10/15/2018 at Haberdash ONE (2118 N. 24th St, Suite 104). The shoes and gear will be on display, and there will be point-of-sale stations for ordering. For more information, head to the contact page and drop a line.
Now available for download, mobile backgrounds created from the polygon camo developed by RDQLUS for the “CODES” capsule collection.d
For weeks, you’ve seen previews of the creative process that went into the RDQLUS collaboration with Cultivator (partners with Nike). The “CODES” capsule collection follows with 2017’s “Citizen of the Globe” pack, both of which are based on the theme of expansion of life through travel.
I live in so many realms and participate actively in so many subcultures, it’s often difficult to have conversations with people about the things that interest me, the things I spend a lot of mental time on. I don’t fit the mold by any means, so my conversation follows suit, naturally. Science, scif-fi, style, fashion, music, culture and more—all in the same brain, all at the same time. So while sitting at a Starbucks on one particular Sunday in late-2017, I began recording into “Voice Recorder” on my iPad. And with that, borrowing from an obscure line from one of my favorite movies ever—“Long Live the Fighters” was born.
RDQLUS is set to create a second collection to the 2017 collaboration with the Nike-affiliated “Cultivator” program. “CODES” is vol.2 of the popular “Citizen of the Globe” capsule collection of last year.
With an 8am chill start with the mingling minds, and an 8:30am event start, the act of getting there is tantamount to the morning rush of clocking into the rat race—but still people are showing up, enthused and ready to rock. It's not about the crowd size, or the continental breakfast, of really even the hosts (Kim Sellmeyer and yours truly)—it's simply about the act of showing up. Arriving to be in league with other creatively inclined thinkers & feelers.
The day finally came and this week is one that dreams are made of. All over the world, sneaker fans are chiming in to wish good luck and say which kicks they chose to (or are planning to) cop from the first official sneaker collaboration between RDQLUS x Nike.