Identity Therapy™ / naming / brand development / creative direction / identity & logo design / packaging
When Julie Ehlers first approached RDQLUS CREATIVE it was simply to ask the hypothetical "what if" as she thought about taking her "soft-crunch" granola to market. Growing in popularity for it's flavor, attention to healthy, naturally preserved ingredients, and the lack of face-rattling crunch, she was wondering if it would be a good idea to take her granola off of the local farmer's market tables and into stores? As we sat and discussed her goals the decision was to take the leap. And what a quantum leap it became.
The name comes from the process of each batch of her granola being made with attention and care by herself or an assistant. There is no mass-production, conveyor-belt treatment. There is a more exclusive, custom feel to it. It's literally made one batch at a time. The name begins the brand story. A full work-up of brand development instilled the pedigree of the brand for all things to follow—set the DNA of the business and it becomes natural for everything that follows.
The visuals to match were crafted to have an old-world craftsman feel. The first thought was imagine the logo as signage hanging about the walkway of an old storefront, circa 1850—by way of today. Inherently timeless in its spanning of time periods. The aesthetic theme was then applied to an entire system of marks that allowed for varied use, but never losing visual integrity and links to the branding.
A major success story for both the client and RDQLUS CREATIVE, Batch-At-A-Time now finds it's product being featured in 'Whole Foods Markets' along side major international brands. A local product from a community farmers' market made good because of great product and the branding it deserved.