Oh, this should be good!
(click to image play video)
I've never hidden the fact the design, life & style are very important fuel for each other in the RDQLUS camp. Apparently, a few people are paying attention when I say stuff like that? Oops. I gotta watch what I say.
Representatives of Nike's "NIKEiD" program contacted me to try my hand at an iD shoe of my choosing. Did someone say sneakers?! You don't have to ask me twice. But true to form for RDQLUS CREATIVE, I want to have a little bit of story and pedigree instilled into the sneaker I ultimately do the color design for. I'd be lying if I said I didn't have anything prepared. You kidding me? I've waited for something like this since drawing pictured of Air Max running shoes in the 80s. (Hey, Mama… do you still have those?)
I just found out the news over the weekend and had to sit on it for a bit, but I'll be posting pics and a vid explaining what's going down. Many thanks to the good people rep'ing the NIKEiD camp for this opportunity.
Yesterday, I announced that representatives from NIKEiD reached out and asked me to dive into to their site and create a custom "iD" version of one of the sneakers offered. Well, this is RDQLUS… you know I'm not going to let it be so surface-level, right? I'm an identity & brand specialist, so I wanted to instill some fun themes and story into the design that I will eventually receive and wear, a lot!
The shoe I chose to customize on "iD" is the Air Jordan 2012. The preliminary designs are;
1) the "Shaolin Monk" - the legendary fighting monks get a performance boost.
2) the "Jewelry Box" - breakfast, anyone?
3) the "BLAQ TIE Affair" - keep it classy, sneaker-lovers.
4) the "Poison Tree Frog" - don't touch it… it's deadly fresh!
5) the "Rorschach" - take a look at the picture—what do you see? Sweet, sweet style?
What's your favorite RDQLUS custom?