Watch Ya' Step Around Me!

Authetic participation in footwear & style culture lands RDQLUS on the viral-vid small screen.

Steve G. of RDQLUS & Connoshoer from Edison Creative on Vimeo.

It's so real in the field. Our lead creative & mastermind Steve G. has long been deeply involved in style, fashion & sneaker cultures. That authentic participation has led to collaborations with NIKEiD, hosting the weekly worldwide sneaker talk-show as a member of 'Obsessive Sneaker Disorder', and to his being tapped as the founder and designer of the footwear-centric mobile app "Connoshoer." Add viral-video to the list!

Friends of RDQLUS, Edison Creative—having known about all of these moves—wanted to highlight their boutique video production services. So they approached RDQLUS to do a lightning quick shoot with Steve G. They then paired up with the group 'Deux Process', who created a custom track just for the video.

Peep the product and love to all involved.