Local pro-bono project is proof that award-winning design can be pay-it-forward.
When a group of young footwear enthusiast invited me to be a part of—and help grow—a Facebook group centered around "kicks," of course I was attracted to doing so for my own reasons of footwear passion. They even had a pretty great double-entendre of a name that took a negative in accessories & fashion cultures and made it a positive; "Fly-Ass Kicks Everyday" aka "F.A.K.E." But as they sought to be a bit more serious and take their group from virtual to a bit more official, the need for an identity (and some lessons) arose. Read on after the jump!