RDQLUS on the mind-up w/ Joel PDX, Berto the Legendary & Jesse Rowell in these Portland Streets.
I always count myself very fortunate to have a roster of good folks around the world who just happen to be tops in their fields and making moves of their own. Birds of a feather, right? What I dig about that is that it motivates me to stay on my game, elevate and bring my unique perspective to a level worthy of the folks I chill with. Bottom line; my crew is boss!
So while on excursions in Portlandia for the first time ever, I found myself with very little knowledge of the city and even less directional bearing. Solution: a simple digital "bat signal" by way of text, Instagram & Twitter and my crew appeared in force, without question or fail. And who is my crew on the Upper Left Coast, you ask?
Firstly, my dude Jesse nabbed me from the airport, took me on my pilgrimage to my sports mecca (the HQ of Adidas America, Adidas Village and the Employee Store), and vibed with me on some real and candid life and career convo. Secondly, swinging in to pick up the task of nannying RDQLUS was none other than designer Joel Colley (aka "Joel PDX") who had a hand in one of the more noteworthy sneaker retros designs of the last couple years—the insanely cool Nike "Paranorman" Foamposite. Joel offered up his whole day to cart me around PDX, cross the berm into Beaverton and brave the tunnel during rush-hour to get me to Nike's campus, and ultimately link up with the third of my good peoples, Berto Herrera—global graphics visionary (and general trouble-maker) at Adidas. I wish I could share all the subtle nuances of the conversations that were had and the time spent, but I can say you will see things in the coming year that will have precipitated from that couple days I spent with these fellas in the Pac Northwest. Thanks be to the crew… it is right to give thanks!