RDQLUS tapped to be part of a unique creative team tasked with delivering the first-ever official branding for the Omaha Region.
Enough of the "aw shucks." To hell with the "flyover." Punchline? Nah, no thanks—not anymore. Too long has the Midwest looked to the fringes of the map for a sense of "better" due to the bold, brash, confident and unapologetic nature that they tout (and wholeheartedly believe) their own mythology. We have our own brilliant mythology—our own amazing history. This city and greater region has put world-class talent out into all areas, fields and genres, We work hard, we play harder. We set the beat with our own drum, and we keep the pace.
I was honored to bring a RDQLUS influence with branding, creative direction and strategic expertise—in concert with my fellow creative professionals—to not only craft something authentic and hopefully enduring, while smashing molds and old, cartoonish stereotypes of creative persons not being able to work together without soap-opera drama.
Hey, world… This is Omaha, "The ONE," OMAGOODNESS—and WE DON'T COAST! Click to learn more about the campaign, mantra, and the unique creative process.