RDQLUS CREATIVE was hired to do the simplest of complex designs.
One morning, during my routine run for mid-morning coffee & conversation with the folks at my neighborhood caffeine hole, one of the ladies I always have great dialogue with approached me at the counter. Well aware of my profession and RDQLUS CREATIVE, she asks if she can show me something and get my opinion. She pulls out a notepad on it's last few pages and explains how she uses it for organizing her day. She prefers writing things down, even with all the standard bits of app-driven tech in her purse. And then she asked, "Can I hire you to design a new pad for me? This is fine, but I'm almost out of pages and I need better organization anyhow." That caught me off-guard, because it's rare that the average person understands what I do, let alone seeks to hire me at the coffee counter. It was a simple enough task, so I accepted the new client.
About two weeks after delivery of the design, she sees me at the coffee shop and frantically runs up to me and says, "I'll be right back! I have to show you something!" She excitedly, scurries off and returns with a notepad… fully of notes and shorthand scribbles. "As you can tell, I absolutely love it! It's perfect and so much better than the one I had before." That kind of reaction from a client would make any designer happy, but to have a neighbor become a client and show such enthusiasm for a seemingly small bit of design really gave me a sense of accomplishment. Design is not about overwrought artwork and fluff, nor awards and accolades. This is design at its most crucial, most real; the communication of information and the solution to a problem. She settled her fee like a good & professional client, bought my coffee, and took her seat elsewhere in the cafe—not knowing the full measure of the compliment she had paid me. That's just RDQLUS!