RDQLUS aids in the naming and core messaging of the new pilot program 'REACH', headed by the Greater Omaha Chamber.
To "reach" is to span a distance between from one point to another with purpose and intent of connection. It also means to come to an intended end or result. Such is the case with a new initiative originated by the Greater Omaha Chamber to provide aid to small and emerging businesses, connecting these small companies, firms and contractors to larger projects and opportunities vital to their businesses and even more vital to the growth of underserved communities. I was brought in as a creative consultant to apply the RDQLUS "Art of Storytelling" to connect the core mission to the front-facing messaging and branding.
More info to come. Contact with the Greater Omaha Chamber for more information on 'REACH'.