Late last year, a youth sports organization approached RDQLUS CREATIVE to revamp their team logo for the coming season's new gear. Well, of course I couldn't leave well enough alone—I explained the importance of building a brand, and asked that if they trusted me and desired so, could I give them something a bit more collegiate that the kids and parents could rock as proudly as the Division-1 university teams in our town? They let me run with it, and I was all too happy to hold up my end of that bargain.
Well, as their season approaches, last week the head coach met up with me to show me what they had done with the brand. I was amazed! Not only at the quality that the mark had reproduced in, but the fact that they followed advice and didn't pull back from the potential of the brand. Tackle-twill and embroidery?! Yes!!! When your youth sports team's brand is on par with the D1 university in town (that they spent $200k for), that's just RDQLUS. The 'West Omaha Wolves' would like you to step your game up! I try not to fall in love with the brands I create (until after they are done) but this one had me from the beginning. Now to see it produced and have a whole team full of young athletes feeling proud to rock their squad logos… this one is as right as it gets.