RDQLUS CREATIVE Aids the Greater Omaha Chamber with More than a New Look
There are some projects that bear a RDQLUS touch that go unseen, and those are often the best of what I do. I am afforded but a brief mention to wink & nod at the work done. This is just such a case. RDQLUS was tapped to revitalize specific parts of the inner workings of the brand of the Greater Omaha Chamber.
There is messaging, structure, brand storytelling and connectivity within the brand that won't be overtly seen. However, the thing that will be seen is the newly designed icon—which was a challenge in the need for change yet the keeping of familiarity. What was done will be lost to subtleties that the eye cannot catch at a glance, but what can be seen is a more timeless, contemporary, tighter mark that doesn't completely depart from the previous look as to cause a negative stir. It is often the designing that I do not do that makes me the most proud.