Remember that brilliant idea they came up with in that last meeting? That great direction that seemed to be a lightning bolt of genius at zero-hour to save the project? When was your meeting, again? Oh, okay… they asked me to meet with them the day before. You're welcome. (Yeah… it's like that.)Read More
One of the most long-standing RDQLUS projects has entered its most crucial phase; the implementing of the plan and putting the brand story & creative into action. The brand story behind "Highlander" is the raising of the level, and the idea that a rising tide does indeed lift all boats.Read More
The game has once again been played, and the commercials have once again been paid for and run. It's now time for that honored tradition of the cast of the "Reflex Blue Show" ballooning to 4 or 5 more opinions than usual, combing over the overpriced visuals with a misguidedly fine-toothed comb. My thanks to Donovan Beery, Tom Nemitz, Ashley McFeely and Chris Kelly for allowing me along for the ride this year. Enjoy!
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