The conversion of RQDLUS GOODS & CLOTH v.3 into the new moniker "HVYCRWN" is complete with the soft-launch this week, and it has been well received. It's extremely exciting to have the kind of response that shows the decision to shift things up was right.Read More
Late last year, a youth sports organization approached RDQLUS CREATIVE to revamp their team logo for the coming season's new gear. Well, of course I couldn't leave well enough alone—I explained the importance of building a brand, and asked that if they trusted me and desired so, could I give them something a bit more collegiate that the kids and parents could rock as proudly as the Division-1 university teams in our town? They let me run with it, and I was all too happy to hold up my end of that bargain.Read More
Because "joggers" aren't RDQLUS enough.
As an athlete, I must admit that joggers have a good look and feel to them, providing a slim, angled, silhouette on a long, tall frame. Just one problem—they are joggers. Now I can't speak for others, but my mother would smack me silly if I tried to go out in public looking like I just left the gym, while trying to call it "stylish." Sorry, no chance. Most who know me know that I'm a selvedge denim & sneakers type of guy. Unconventional, but I have an uncanny skill for dressing those elements up. I've even taken to the 80s staple of pin-rolling my khakis & denim to get that sleek look with my slimmer profiled running & fashion kicks. So, hmmm… How crazy would it be to have a jogger fit on a pair of slacks or jeans that I already liked the fit of? Thus, I had an equation to solve; convert a pair of selvedge denim into a jogger profile.
First stop was the fabric store, but in my area ribbed knit is very hard to come by (what… does no one need cuffs replaced on their 'Member's Only' jacket? Jeez!). So a quick Google scrounge and I found myself looking at a video for how to scavenge ribbed knit from the most brilliant—however unlikely thought of—place; socks! Sourcing a fine pair of Merona dress tubes from Target, I snagged a couple pair of old denims out of the closet and set to work on a little cut & sew mission. The result: RDQLUS x GAP 1969 "Dashers" (because we classy gents don't jog, we dash!) in gray & Japanese selvedge denim. The next version will be a pair of red chinos with red argyle ankle cuffs. Just so RDQLUS!