Late last year, a youth sports organization approached RDQLUS CREATIVE to revamp their team logo for the coming season's new gear. Well, of course I couldn't leave well enough alone—I explained the importance of building a brand, and asked that if they trusted me and desired so, could I give them something a bit more collegiate that the kids and parents could rock as proudly as the Division-1 university teams in our town? They let me run with it, and I was all too happy to hold up my end of that bargain.Read More
Remember that brilliant idea they came up with in that last meeting? That great direction that seemed to be a lightning bolt of genius at zero-hour to save the project? When was your meeting, again? Oh, okay… they asked me to meet with them the day before. You're welcome. (Yeah… it's like that.)Read More
Duracell's Pre-Super Bowl Ad feat. the Seahawks' Derek Coleman
Derek Coleman is a professional football player at the top of his game, quite literally—on the eve of a Super Bowl start. One more interesting note: Coleman is legally deaf. The amazing irony of it all may not initially be obvious, but Seattle's stadium and fans are in fact the confirmed loudest stadium in the NFL. I'll let you watch the rest yourselves, but this is an excellent example of storytelling in concept and tying it back to the product without a heavy-handed ending or one so vague as to not have a point at all..