How Virgin America got 6 Million People On-Board without a Plane.
Leave it to Branson. The pedigree of the company is to never ask permission. They were one of the first (and best to do it) to have wifi-enabled planes. The marketing is always edgy and youthful. And this current push actually speaks right to the problem of listening to the pre-flight instruction by solving the equation: it's not the info, it's getting people to listen and remember. At that point they could have been giving cooking instructions or sewing tips. When it's time for space-travel, I'm with this dude!