The Art of Storytelling: Duracell

Duracell's Pre-Super Bowl Ad feat. the Seahawks' Derek Coleman

Derek Coleman is a professional football player at the top of his game, quite literally—on the eve of a Super Bowl start. One more interesting note: Coleman is legally deaf. The amazing irony of it all may not initially be obvious, but Seattle's stadium and fans are in fact the confirmed loudest stadium in the NFL. I'll let you watch the rest yourselves, but this is an excellent example of storytelling in concept and tying it back to the product without a heavy-handed ending or one so vague as to not have a point at all..