Daytime Emmys Debacle Highlights the Lack of Communication Skills in Social Media.
Did you see the actual event last night? The move to put the Daytime Emmys on a streaming platform because of low award show ratings and cost was actually quite brilliant. But the teeth-grittingly, oops-worthy, embarrassing moment came in the preceding red carpet lead-up that typically opens coverage of any award show. I won't go into details because any search would yield all the good gossip of inappropriate racial & domestic-abuse jokes, and standard raucous behavior you'd expect from your kid's 16 year-old prom date at 2 a.m. But the idea at play here is that being good at the keyboard helm of an online mini-empire doesn't always play well in public space.
The naming of this rapidly flowering genre of how we consume information & entertainment is actually a misnaming. All media is social by its very nature and intent. To forget that is to fail at it. Ill-informed about the event, the people and the content that they were hired to cover, it was actually awkwardly impressive to watch how horribly these neophyte media pros failed at the one thing they should have been brilliant at by way of their very categorization… being social. No one was asking them to be Bryan Williams, or even Jimmy Fallon. Just be the "you" that they so pristinely craft on their various channels of internet infotainment.
Access has made moguls of cool kids with half-baked ideas built for half the attention span. Anyone within driving distance of an Apple store and two friends that at least 2 other people find somewhat funny or interesting could have their own media company by nightfall—starting right… NOW! There is nothing wrong with "social media," however it is a youngster growing up in the household that belongs to "Media" and it has to learn how to carry on the family business. Now, let's see if they bare the DNA of that other classic Media family trait… the post screw-up spin & apology dance.