It's with a growing sense of the magnitude of it all that I realize the branding of an entire geographical region—let alone your own hometown—takes time to take hold. You hear the naysayers and negatives, but even the wave changed minds and positive vibes is a long slow process that could take years, if not decades. That is why only months beyond the announcement of the new branding for the Greater Omaha region, it is so rewarding to get interests, questions and the opportunity to explain the process, meaning and heart behind it all. This round, the Midlands Business Journal connected with myself, and members of the group that collaborated on the project—Dave Nelson (owner/creative director, Secret Penguin) & Michael Johnson (sr. copywriter, Bozell).
A copy of the interview can be read here.