When colleague and 'bff', Jeni Herberger, asked me to help her with her new identity, needless to say I was honored. Jeni is a nationally-renowned creative consultant and sought-after speaker in creative circles. On top of that, she helms the very successful Seattle-area creative staffing & promotions agency, Big Fish. But when Jeni sought to capitalize on recent successes and market 'herself' as a go-to consultant for creative direction and logistics, that's when I got the call. With a full workup from her signature mark to a full brand color palette, typeface selections and stationery to get started, this project left her ready to promote and market herself in a way that she felt confident in doing so. That's a big endorsement coming from one who's identity is not some storefront, but actually her own self, face-to-face with audiences and clients.
There will be much more on the entire process in the next "Now Ur Just Being RDQLUS" e-newletter.