Honestly MLB?! Have you not heard nor seen the benefits of viral mktg. Embrace the medium. Embrace the times. It's football seasons and you're losing viewers in droves. You claim the title of "America's Pastime" but we all know that has belonged to football for decades. Along comes a moment—a genuine, improbable, unplanned moment—where once again you were the darling pastime of America… and you block it. You quell the word-of-mouth buzz for reasons of profit protection?
Look, I get it. I'm a designer. Intellectual property is golden in my world. But every now and again, if someone wants to spread a little good word about me and my work and the goodness that is me… I may actually help rather than hinder. It's just a thought. I'm not even a fan, but I was right then. I wanted tickets to the next game, having forgotten what it was like to chill at the park and take it all in. But hey… way to pass on a goodwill moment, that in these times would have gone for a lot! Yes, even on your fiscal bottom line. Give a little… get more than you could even plan for.
What a cutie! What a dad! What a moment! You could have left a new fan saying "What a game!" Instead, the copyrights are all yours. You win. Or do you. That's just my humble take.
Read the original post by Jennifer Van Grove, that got me to thinking about this.
Thanks to Brian Mays (@brianmays on Twitter) for passing along the original link