Just before the holiday I had a request for a creative consultation with a small níche apparel & accesories brand that wanted to purposefully out-grow it's old logo, but didn't quite know how as the scope of their offerings shifted so quickly, early in their lifespan. I was all set to just consult and give a bit of strategic advice, but what came of it was a new RDQLUS CREATIVE identity & branding project. It was a bit scaled down but no less important to deliver the goods that every good business deserves. This is a sneak-peek of a part of the new system. More to come when the official word to roll-out has been given.