Identity Therapy© / creative direction / identity design / stationery design / creative consulting
Teacher/mentor/motivational speaker, Dyana Valentine is a force. If you've met her, you know… if you haven't you should.
Beginning with RDQLUS CREATIVE's 'Identity Therapy' system we worked together to figure out what her front-facing & internal brand was and where she wanted to take it. Her strong, multi-faceted persona comes from a place of great emotional connection to educating & caring. This is the "touch" that her clients get and her audiences feel. How to bring that into an identity was the challenge.
The mark itself is made of other iconic marks; custom hand-drawn icons, making it so much more that the simple sum of its parts. The icons provide a modular approach, allowing Dyana to take her logo and break it into topical identifiers and subject matter call-outs. The icons visually represent Dyana's nature as a hard-working, ever-searching, thinker & teacher with a big heart, tons of energy, a touch of class and star-quality to polish it all off.