Identity Therapy© brand development / creative direction / identity design
With a skill-set to connect people with information & media, a pension for fashion & style subcultures, and the magnetic personality move deftly in the social realm, Leslie Bradshaw is a flat-out powerhouse. On the cusp of several new ventures in tech & business, Leslie wanted to solidify a brand around her abilities & skills to set herself apart from the various pots she would soon find her much sought-after hands in. Leslie needed a brand that would transcend any one aspect of her career & persona, utilizing the momentum from each in a very unique—yet authentic—way. She has a keen mind for solving her client's media connectivity problems, in addition to a sharp eye for fashion, style and subculture. Together we concluded that we would lean into the personal and subculture aspects by developing a brand & identity that is worthy of a tech/communications thought-leader and could just as easily stand as the look for an iconic fashion house.
Her personal story and already robust resume would create the structural backstory for the brand. A highly educated young woman, raised on the finer things but by means of a pastoral pedigree having spent years working the land of the family vineyard. This lead to the rich color palette and brand pedigree of a classically educated, culture rich, tech maven.
On the identity design front, that DNA provided fodder once again, as Ms. Bradshaw plainly stated she wanted a mark that would easily stand as a monogram on one of her stylish fashion house purses. Using her initials, an intricate yet simple monogram was created to stand as the iconic focal point of the branding. Usage guidelines were created for the ease and immediate use of the newly established brand assets for all who would operate behind the curtain of the brand, including a full system of logos for a variety of uses and the brand color palette.