RIVER CITY SOCIAL CLUB
brand development / creative direction / consulting
The ownership of legendary local tattoo shop 'Liquid Courage Tattoo' is known for their unique space and trying their hand at new ventures. When the tenant in the lower bay of their building moved, instead of getting another tenant, they decided to create a retail location of their own; a men's streetwear boutique offering apparel & accessories from all over the world. It was the first of it's kind in their city. Smart move to offer something new and maximize their floor-plan. The challenge, however, was that there is no natural foot traffic in this sort of "speak easy" location. Great initial sales trailed off and various factors—such as a territorial public and an abundance of malls in the area—slowed the initial pace.
Enter RDQLUS CREATIVE. Initially asked watch the for a couple weeks while one of the main owners was out of town, RDQLUS was asked to come on board and help to give the shop some new perspective & direction. After a couple of months of observation, the assessment was that the boutique had a very unique plus going for it; it was already a part of a successful family of businesses so instead of focusing on it simply being a store that had to pay rent and buy stock, treat it like part of the building it was already a natural part of. It was not a shop that should clothing, it was a clothing brand that had a natural showroom. Cut down on the stock from other brands and create a product that can only be found in their location. Couple that with the implementation of a wholesale & consignment program with other area boutiques, a web store for shipping branded product nationwide, and a more active community outreach to sponsor, support and have a presence in area events & nightlife, on all accounts it became the first of its kind in their entire city.
While RDQLUS CREATIVE has offered up successful designs for the RCSC line, the most important element is the ongoing brand development, strategy & marketing consultation that has found River City Social Club one of the most recognizable new brands in the Midwest.